A few times over the past couple of weeks, I have heard people use the saying ‘Ignorance is bliss’. This couldn’t be further from the truth though. Ignorance is pain.
I’m away playing for England at the World Cup Qualifiers at the moment, so let me start by using this as a example:
If we are ignorant about our opposition’s tactics, we will very quickly realise we are facing attacks that we are not ready for and have no defence plans for. Result: Pain.
If we are ignorant about our opposition’s players at an individual level, we will face a set of skills, habits, and techniques that we are not prepared for. Result: Pain.
There have been some rule changes for this tournament; being ignorant about those would mean that we would be breaking rules consistently, giving away possession, territory, and advantage to our opponents. It would also mean that we are not prepared to make the rule changes work in our favour. Result: Pain.
We do a serious amount of homework and scouting on our opposition to make sure we know as much as possible about our task in hand. Does it mean we use that information to change what we do? Not always. Sometimes, we gain understanding about our opposition and then play our normal way regardless… But at least it’s a tactical and strategic decision to do so, rather than naive ignorance.
Take this into the working world
Do you know as much as you could do about your opposition? Rival firms?
Do you know enough about the pricing strategies and competitive advantage others are offering?
Do you keep up to date with current legislation so you are always on the front foot in the market?
There are endless examples of where knowledge is vital.
Ignorance is not bliss; ignorance is pain.